![]() Analisis data menggunakan analisis deskriptif dan analisis jalur ( path analysis). Hasil uji instrumen pada penelitian ini, menunjukkan bahwa keseluruhan instrumen valid dan reliabel. Untuk pengujian instrumen menggunakan uji validitas dan uji reliabilitas. Metode pengumpulan data dilakukan dengan melakukan penyebaran kuesioner. Sampel yang digunakan berjumlah 114 orang responden yang merupakan konsumen SuperIndo Supermarket Malang dengan menggunakan purposive sampling. Penelitian ini menggunakan jenis penelitian explanatory research dengan pendekatan kuantitatif. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh Hedonic Motives terhadap Shopping Lifestyle, pengaruh Hedonic Motives terhadap Impulse Buying dan pengaruh Shopping Lifestyle terhadap Impulse Buying. Keyword : Hedonic Motives, Shopping Lifestyle, and Impulse Buying The result of this research shows that hedonic motives has significant and positive influence on shopping lifestyle, hedonic motives has significant and positive influence on impulse buying, and shopping lifestyle has significant and positive on impulse buying. Data are analyzed using descriptive analysis and path analysis. A validity and reliability test were first applied to the instrument. The result is analyzed by desctiptive analysis and path analysis. Methodes of data collection is done by distributing questionnaires. The sample that used for this research are 114 respondent from SuperIndo Supermarket Malang consumens which chosed by purposive sampling method. The research applies the explanatory type with quantitative approach. The purpose of this study is to knowing and explain the influence of Hedonic Motives on Shopping Lifestyle, the influence of Hedonic Motives on Impulse Buying, and the influence of Shopping Lifestyle on Impulse Buying.
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